Peggy Collins is a twenty year veteran job search coach, workshop leader, and author of Help is Not a Four Letter Word. Peggy has helped thousands of people from all walks of life learn the secrets of her unique approach to job searching to take their job search to the next level. In this brand new, free teleseminar series, Peggy will share exclusive secrets of her effective job search strategy that you won’t find anywhere else.
If you’ve been laid off or are at risk of being laid off or let go, or if you’re simply thinking it might be time for you to move on, you don’t want to miss these exclusive free calls. Visit http://www.thespiritualjobsearch.com for details or to register. If you’re a consultant who works with clients who could benefit from this information, there’s also an affiliate program available – http://www.thespiritualjobsearch.com/affiliates
The internet is a fabulous resource for many businesses to gain publicity, often free. The downside of that is that your business can often get negative publicity on the internet from customers or clients that may have been less than satisifed. As a business, you want to be sure to stay on top of your online reputation by frequently “Google”-ing common search terms for your business, as well as your business name. Keep an eye out for any negative comments made about your company around the net.
Online reputation management is easy if you stay abreast of the most recent gossip in your industry. Become an active participant in any blogs, forums, or discussion groups related to your niche. If you are already a recognized expert in your field, people will be less likely to believe one negative comment made about you or your services if they know and trust you already. Not to mention, your active participation means that you already have a strong network of trusted business contacts and referral sources, so a stray negative comment here or there won’t significantly damage your online reputation.
Reputation management is something that should be taken seriously. Many people do an internet investigation about a new company or product before spending money – and if your online reputation is not the best, you’ll miss out on a tremendous amount of potential business. The internet is rapidly replacing the yellow pages and other traditional print media.
Keep track of your reputation and learn techniques to manage it effectively, and you can maximize your public relations efforts!
It’s New Year’s Eve. A time for celebration and a time to look forward to good things to come in the new year. An old Italian tradition involves throwing out old items – literally, out the window – to make room for the new things the universe has to bring in the new year. While I’m not suggesting that you throw your old college sofa out the second story window, it might be good time to evaluate where you’re at and where you can weed out some of the clutter in your life to make room for new, wonderful things to come your way. It’s a principle that is ages old, but still discussed in newer Law-of-Attraction materials.
Is your home or office cluttered? Do you have lots of stuff lying around that you never use? Consider making a donation to the Salvation Army or Goodwill. Someone might be able to benefit from your gently used items, and you’ll have a nice space to fill with something shiny and new.
The New Year is also a great time to set goals for the coming year. What would you like to see happen in your business within the next year? Would you like to take things to the next level? Try some new marketing tactics? Land five new clients? You do have goals floating around in your mind. Solidify them by writing them down on paper. Make a marketing plan. Writing things down shows you’re committed to making it happen – that’s one reason banks always want to see a written business plan before they’ll consider making a small business loan. Some people say writing things down in such a way as though it’s already happened is a great motivator. For example, “I am happily enjoying a sunny vacation to Cancun with my family, paid for with the extra money I made from the two new clients I landed in the first quarter of 2009.” Type it up, print it out, and hang it in your work station so it will be clearly visible as you’re plugging away.
Best wishes for a safe and happy New Year! You, as a dedicated business owner, can do your part in helping to turn our economy around in 2009. We at Stringfellow Creative look forward to helping you make it happen.
