Well here we are at the end of September and I haven’t posted to the “new” blog since March. I’m ignoring my own best advice that I always give to clients: Be consistent with your marketing efforts! Many marketing strategies don’t produce immediate results, and a lot of businesses miss the boat by giving things a try for a very short period of time and then giving up on them too soon because they didn’t receive this amazing response after very little effort. If you are continuous and consistent with your marketing strategies and your message, you will see results over time. Unfortunately, there’s no magic pill in the world of marketing, and it often takes a combination of strategies over a period of time for a marketing campaign to achieve its full potential. In some cases, it may be possible to acheive a tremendous response from a single message, such as sending a hot new offer to a huge list of email subscribers, but that kind of response requires a lot of back-end planning and building. It takes time to build a subscriber list, to build a brand, and to gain name recognition among your clients. Be consistent with your efforts and your message, and one day you’ll reach a point at which you can boost your sales by sending a single email!
Too many businesses fall into the trap of thinking they don’t need to advertise because business is booming. Any business will experience periods of feast or famine, and maintaining a consistent marketing campaign throughout both busy and slow times can make your income stream a little more consistent. Marketing only when times are tough will only exacerbate the feast or famine syndrome we all hate. You can certainly ramp up your marketing efforts a little when you have extra time between clients or when business is slow, but you should have a plan that you stick to regardless of the amount of business you have coming in at any given time.
My commitment now is to follow my own best advice and start maintaining this blog to provide my clients and visitors with the advice that I’ve promised. During times of feast and times of famine, you’ll now see regular blog posts from me!
